The client, a highly successful Austrian FMCG company, is seeking a Head of Marketing to further strengthen their brand positioning and optimize their marketing strategy. The company's focus on sustainability, regionalism, and product quality has led to continuous growth over the past few decades, particularly in the areas of service and services. The Head of Marketing will be responsible for the strategic direction of the brand, leading and developing a team of around 20 employees, and implementing innovative concepts for brand development. Other responsibilities include overseeing trade, export, and B2C marketing, as well as managing events, PR, advertising, and sponsorship activities, along with budget management and regular performance analysis.
The ideal candidate will have a degree in Marketing or Communications, with a strong leadership background in marketing. They should have experience in strategic brand development, team management, and budget management, as well as a track record of implementing successful marketing strategies. Strong analytical skills and the ability to interpret key performance indicators are also essential for this role. The Head of Marketing will play a crucial role in driving the client's brand forward and ensuring continued growth and success in the market.
Overall, the Head of Marketing position at the client offers a unique opportunity to lead a talented team and shape the future of a well-established brand in the FMCG industry. The successful candidate will have the chance to make a significant impact on the company's marketing strategy, brand positioning, and overall success. With a focus on innovation, sustainability, and quality, the client is looking for a dynamic and strategic leader to drive their marketing efforts and help them achieve their business goals.