The job involves overseeing the strategic direction of the brand, managing a team of approximately 20 employees, and developing innovative concepts for brand development. This includes handling strategic trade, export, and B2C marketing, as well as organizing events, PR, advertising, and sponsoring measures. The role also entails budget management, reporting, and conducting regular analyses of key performance indicators to ensure the brand's success. The ideal candidate will have experience in brand management and marketing, with a strong background in developing and implementing successful marketing strategies. They should possess excellent leadership skills to effectively manage a team and drive the brand's growth. Additionally, the candidate should be adept at budget management, reporting, and analyzing key performance indicators to make informed decisions that will positively impact the brand's success.