The client, a fast-growing health tech e-commerce startup, is looking for a Head of Marketing to lead their marketing initiatives during a phase of rapid growth. The ideal candidate will be strategic and results-driven, with expertise in digital marketing, website optimization, paid advertising, and team leadership. Responsibilities include overseeing a team of marketing professionals, developing a data-driven marketing plan aligned with company goals, and ensuring measurable outcomes are achieved.
The Head of Marketing will play a crucial role in creating synergy between marketing spend, achievable return on ad spend (ROAS), and cost-per-acquisition. This position requires a strong focus on driving measurable growth through effective marketing strategies. The successful candidate will work closely with a Brand Manager, Paid Ads Specialist, and Content Creator to execute the marketing plan and achieve defined objectives. This is an exciting opportunity to lead the marketing efforts of a company that delivers premium pediatric health and wellness products to parents.
Overall, the Head of Marketing role at the client's company involves leading and executing marketing initiatives to support the growth of their health tech e-commerce startup. The position requires a strategic approach to marketing, with a focus on achieving quantifiable results and driving measurable growth. The successful candidate will be responsible for overseeing a team of marketing professionals, developing a data-driven marketing plan, and ensuring that marketing efforts align with company goals.