Our client, a medium-sized high-tech company based in the Berlin region, is a leader in its niche market. They develop custom solutions for customers in Europe, the USA, and Asia, supported by regional services. They are seeking a Head of Marketing to increase the visibility of their product portfolio. The main focus of this role is on strategically positioning and developing the company's brand in close coordination with the management team. Key responsibilities include developing and conceptualizing marketing and communication strategies, selecting and managing external service providers such as agencies, planning all PR and marketing activities, and coordinating the global corporate brand management.
The ideal candidate will have experience in developing and implementing marketing strategies, as well as a strong background in brand management. They will be responsible for ensuring that all marketing activities are tailored to the target audience and effectively implemented. The Head of Marketing will work closely with the management team to drive the company's brand forward and increase its market presence. This role requires strong leadership skills, the ability to work with external partners, and a strategic mindset to achieve the company's marketing goals.
Overall, the Head of Marketing will play a crucial role in shaping the company's brand and increasing its visibility in the global market. They will be responsible for developing and implementing marketing strategies, managing external service providers, and coordinating all PR and marketing activities. The successful candidate will work closely with the management team to ensure that the company's brand is strategically positioned for growth and success in the industry.