The Director Retail & Formula at our client is tasked with enhancing and modernizing the Swiss Sense formula and brand to adapt to the evolving market landscape. This role involves working closely with the Business Regions Benelux and DACH to ensure a seamless integration of physical stores and online platforms, with a strong emphasis on customer-centric strategies and digitalization. The Director will lead the Retail & Formula team in driving innovation and staying ahead of industry trends to keep the Swiss Sense formula relevant and competitive. Responsibilities include developing strategies to future-proof the Swiss Sense brand, fostering collaboration between different regions, and overseeing the implementation of new initiatives. The Director will play a key role in shaping the direction of the company's retail operations and ensuring a cohesive approach to customer engagement across all channels. This position requires a strong focus on innovation, market research, and strategic planning to maintain Swiss Sense's position as a leader in the retail industry.