The client is a FinTech company operating in a B2B SaaS model with a well-established product and operation, experiencing positive results and rapid expansion. They are looking to strengthen their brand presence and improve communication with customers and partners in the coming years. The Director of Marketing role will involve building and executing the brand strategy, translating the company's value generation and creating a connection with the market. The position requires a practical and direct approach, with the ability to speak the language of business and align marketing strategies with company objectives.
Responsibilities include developing and implementing brand strategies to transition from exclusive performance marketing to encompass branding, coordinating integrated communication with customers and partners, and working on go-to-market strategy. The successful candidate will have significant experience in brand marketing, a proven track record of transitioning from performance to branding, strong execution capabilities, and the ability to communicate complex concepts in business language. They should also be able to work independently, collaborate with multifunctional teams, and adapt to fast-paced environments while aligning with the company culture of transparency, honesty, analytical ability, and openness to change.