A global alternative asset manager with over $500B in assets under management is seeking a candidate to lead their digital marketing team for the private wealth business. The successful candidate will be responsible for establishing the vision, strategy, and roadmap for all digital marketing activities, including web, SEO/SEM, email, social media, and paid media campaigns. They will work with the Digital, Data, and Enablement team to inform product roadmap needs and orchestrate and measure marketing efforts.
The ideal candidate will have a Bachelor's or master's degree in marketing or a related field, with a minimum of 10 years of previous experience in marketing and digital. They should have proven experience in digital marketing, particularly within wealth management, and be skilled in leading and managing SEO/SEM, email, social media, and paid media campaigns. Strong analytical abilities, experience in designing and optimizing PPC campaigns, and proficiency in digital marketing tools are also required. The role offers a competitive base salary, annual bonus, and benefits, providing an exciting opportunity for a seasoned digital marketing professional to make a significant impact in the financial services industry.