The Chief Marketing Officer (CMO) position in New York involves taking responsibility for the annual marketing plan, strategy, and team, with a focus on profitable growth. The CMO will define and implement a multi-channel content and sales strategy to enhance the customer experience and increase sales and profit. They will also develop and implement marketing strategies supporting customer acquisition, retention, and loyalty, as well as drive new business development. Collaboration with Sales & E-Commerce departments to align sales and marketing strategies is essential, along with overseeing the day-to-day implementation of marketing collateral and managing a team of marketing professionals.
The CMO will be responsible for planning and organizing marketing campaigns, as well as building, managing, and coaching a high-performing team of product, content, and creative marketing professionals. They will work closely with various departments to ensure successful implementation of marketing strategies and plans. The ideal candidate will have strong leadership skills, experience in developing and implementing marketing strategies, and a track record of driving profitable growth. This role requires a strategic thinker who can effectively manage a team and collaborate with other departments to achieve marketing goals.