Actively manage your career even when you're not actively looking. Learn about things you can and should doo between job searches to prepare to reach new career targets and build the skills and achievements you need to succeed and move up the career ladder.

In a recent AESC/BlueSteps Executive Search Network group discussion, a group member asked “What does it take to be a high performer, i.e. "the corporate athlete", without experiencing burnout, anxiety and depression?” Response comments came from a variety of group members including HR professionals and international executives.

According to Jennifer Colombo, a Performance Driven Senior HR Director, the overall summary of the Corporate Athlete is that “you have to be strong across dimensions: the body (physically), heart (emotionally focused), mind (mental focus), and spirit.”

Understanding and communicating your brand will help you in all stages of your job search, as well as in managing your career going forward.  Do you have a rock solid brand message that clearly and concisely is achieving the results you desire? If not, it’s no longer a “nice to have, but a must have.” Don’t waste valuable time when some of the best opportunities exist in the job market.

At one time, capable executives could reasonably expect to build and maintain a healthy career without having particularly strong expertise in technology. (Unless, of course, they wanted to be successful CTOs or CIOs!) Not anymore. The advent and explosive growth of the digital age has transformed the game, probably forever.
I was going to use the decline of the buggy whip industry as an illustration here, but online research showed me that this analogy is a bit off base. For example, one article indicated that companies that survived the emergence of the automotive industry most successfully were those able to adapt their technology for use with automobiles. Presumably, their executives saw a path that would position their companies for survival—and took it.

Think of Coca Cola. Do you have a picture of a can of Coca Cola clearly in your mind? What do you see? Red and white/silver aluminum can with distinctive lettering. Now picture a glass of Coke, just an ordinary glass with a dark colored beverage inside. It could be Coke, but it could also be Pepsi; it could even be root beer.

Venture capitalists (VCs) are paying more attention to the structure of the marketing teams they invest in and when hiring for CMO jobs. Why? Because marketing plays an increasingly influential role in the success of their portfolio companies.  To ensure that the marketing department can generate the kind of leads that drive sales, they want to see a particular profile in a marketing executives.

As an executive resume writer/career coach for more than 20 years, I’ve seen changes in the landscape—mostly good news for women, but a few troubling trends as well. In honor of BlueSteps Executive Women in Business Month, I decided to poll my team of writers/coaches to gather a few tips and ideas to help female executives navigate that landscape.

Thanks to my colleagues Wendy Enelow, Laura Gonzalez, Cheryl Simpson, and Patti Wilson for sharing stories and success strategies.

Get Your Career Momentum Going
Thursday, September 13th 2012, 12:00PM - 1:00PM US ET

Join us for a complimentary seminar presented by the McQuaig Institute and BlueSteps Executive Careers Services. We will be discussing:
  • How self-awareness can lead to greater personal and professional effectiveness
  • How knowing your "natural temperament" will assist you in making better career decisions
  • And much more...
As an expert in business education, I’m sure you must get this question all the time, but for those considering an EMBA or MBA program, it’s a question they inevitably will ask—is an MBA or an EMBA worth it—what are the benefits of having the degree today?
Asking questions is hard, especially when it comes to starting a new job search, looking for the next step in your career, or during an interview—are you selling yourself in the right way?

So often we underestimate our skills and struggle to answer the right question when the time comes. The important thing to do is take a step back, consider your responses and ask for clarification. When in conversation it is easy to get distracted by questions and then provide an answer that is not suitable or off topic. It’s important to understand what the question actually is, so don’t be afraid to ask for clarification and don’t rush, that way you can provide the right answer.

Without conducting regular check ups on your personal brand, career management and international job search activities, you run the risk of wasting time, energy and resources doing things that are not in support of (or even worse working against) you achieving your professional goals.

Building your personal brand to support your efforts to land new work abroad without the luxury of in person engagement or feedback makes it much easier to feel uncertain about which strategies you are employing are actually effective.