Home

A robust online presence is important now more than ever.  Executive recruiters are searching the web for information about a potential executive candidate, and employers are checking online not only to gain information about potential hires, but to check on their current employees as well.
 

BlueSteps recently hosted the #ExecCareer Chat: Jumpstart Your Social Media Networking Strategy, featuring Barbara Safani, from BlueSteps Executive Career Services.
 
Some of the questions asked included:

Keywords are the driving force behind HR and executive recruiter searches, and thus they are critical to developing an effective and highly productive LinkedIn Profile. The competitive nature of the employment environment makes it essential for you to set yourself apart from the competition. On LinkedIn, the number of keyword hits you receive will affect how your profile is ranked during recruiting searches.

 

In today’s dynamic, global marketplace where up to 90% of employers and recruiters (country dependent) report using online search as their primary talent-sourcing strategy, having a strong online brand is no longer optional for an executive job search.
 
Given that online search is not only a way to source candidates but also to evaluate them and their references, job seekers have no way of knowing how many opportunities they may have been passed over for because of a weak online presence.
 
Below are just a few ways that executive job seekers can build their brand online:
 
Branding and Optimizing your Online Profiles

BlueSteps recently hosted the #ExecCareer Chat: Your Executive LinkedIn and Social Media Profiles, featuring BlueSteps Executive Career Services expert Stephen Van Vreede.
 
Some of the questions asked included:

LinkedIn has now made vast improvements to its increasingly popular Who’s Viewed Your Profile feature, helping users analyze their results and work towards increasing their visibility in specific areas and industries. LinkedIn has reported that nearly 80% of job candidates are found through networking today, so there has never been a better time to start building your own network!
 
Main Changes and How to Utilize Them:
 
1. What industries is my profile being viewed from?

Let’s take a look at the statistics. Over one billion people have Google+ accounts. LinkedIn has over 300 million people with accounts. Think of the massive reach of professionals in those two social media networks alone. How can you leverage these networks for your executive job search?

Whether you are an aspiring board director or a current member of a board, it is vital that your LinkedIn profile is up-to-date, board appropriate and utilized effectively to maximize your board career opportunities. LinkedIn is a great tool for board directors as it can help you share updates about your organization, allow you to follow influencers in your industry, connect with fellow board members, and be found by those conducting board searches.
 

In this intensely connected world we live in, it is absolutely essential to be proactive in managing your online presence as a key part of your career management strategy. Managing your personal brand and reputation isn’t just self-promotion – it is a best practice and a way to ensure that who you are and what you stand for is accurately represented.
 
Take a step back and objectively assess your online brand. To do so, you should ask yourself the following questions:

In case you hadn’t heard, retained executive search is on its last legs. We know this because we have read articles about it, picked up Jo Nesbo’s novel Headhunters and watched the silver-screen adaptation which shows that lowly search consultants must supplement their income with a life of high-end crime. It really has got that bad.