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Most people know how important SEO (search engine optimization) is for driving traffic to websites, but many executive job seekers don’t realize that these same principles apply to their LinkedIn profiles. Without strong SEO, all of the time and effort you spend on LinkedIn in the hopes of advancing your executive career search may be in vain.

Below are some quick tips on how you can increase the visibility of your online profile and optimize it for LinkedIn’s search algorithm.
 

1. Make sure your public profile is visible.

According to Richard Koch, the author of the business classic about the Pareto Law ("The 80/20 Principle”), our top six business relationships account for more than all of the rest of our contacts. No more than six people. He points out that 80 percent of the value of our relationships comes from 20 percent of our relationships. Are you one of those who, according to Koch, spend much less than 80 percent of your attention on the 20 percent of relationships that create 80 percent of that value?
 

Many executives are at a loss when it comes to networking on social media, particularly if they are relatively new to it, or if they are simply more comfortable with face-to-face interactions.

executive_networkingIt’s important to remember that social media networking is still networking—the essence doesn’t change just because it takes place online.

So let’s review what networking is (according to the Random House Learner’s Dictionary of American English):

“The informal sharing of information and services among individuals or groups that have a common interest”

There is simply nothing more useful than an authentic and from-the-heart endorsement or richly rewarded recommendation on LinkedIn, the world’s de facto connection utility. With a membership at some 400 million people, LinkedIn clearly is the platform of choice for business networking.

In today’s parlance you might characterize third party citations as earned endorsements or righteous recommendations. But the issue often is how do I get folks to write one for me without sacrificing authenticity or being too self-serving? And what is better, a full “recommendation” written by a co-worker, former boss or a quick “skills endorsement” notation by friend, family or colleague?

BlueSteps recently hosted an #ExecCareer Chat on the topic of social media profiles, featuring Samuel Dergel, from Stanton Chase, Daniel Galin, from Daubenspeck and Associates, and Per-André Marum, from Panamera Search.

Some of the questions asked included:

Looking to give your executive resume, LinkedIn and career documents a boost? Here are a few quick tips to help.
 

BlueSteps recently hosted an #ExecCareer Chat on the topic of LinkedIn networking, featuring John Touey, from Salveson Stetson Group, and Stephen Van Vreede, from BlueSteps Executive Career Services.

Some of the questions asked included:

For more on this topic, register for the "Top Strategies for Networking with Executive Search Consultants” webinar.

An integral part of any executive’s career strategy should involve networking and forming relationships with executive search consultants. Whether embarking on a job search or proactively managing their career progression, all executives should make time to work with search consultants.

Although retained executives search consultants work for the hiring organization, not the candidate, it is possible to build mutually convenient relationships with them to improve your career.

BlueSteps recently hosted an #ExecCareer Chat on the topic of in-person networking, featuring Cathy Logue, from Stanton Chase, Susan Goldberg, from SGES, and John Touey, from Salveson Stetson Group.

Some of the questions asked included:

I picked up the phone, surprised by the caller ID; it was someone from a former social circle with whom I hadn’t talked to in years. There was little in common for us and, quite frankly, nearly every time I came into contact with her, she wanted to sell me something. But, after a lapse in communication of three years, I was intrigued to see her number pop up on my phone.

Was she getting married? Maybe she was moving to my neighborhood? Did she have a new job? Perhaps she was changing churches and wanted to visit mine? Curiosity got the best of me and I answered the call.
“Hi. I’m surprised to see your number. What’s new with you?” I said.