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Last year I landed over a dozen long and short-term projects that I never would have had a shot at if it weren’t for social media. By spending less than 15 minutes a day on an easy and fun strategy for building relationships, I was found by the people who needed someone with the type of expertise I possess. Through my profiles on LinkedIn, Facebook, and Twitter, I became top of mind and relevant to people all over the world without ever leaving my desk.
Blogging is a great way for senior executives to build their brand online, make connections with industry leaders and even attract attention from executive recruiters. But how do you go about it successfully and what should you write? Read this start up guide to find your niche and start building your online presence through blogging today.
  1. Domain name and subject
Before you begin building your website, you must choose a core subject and a domain name to match; a marketing blog could be called marketingdirectorblog.com or a manufacturing blog, manufactingceoblog.com. Providing your name is available, this is also a great option ‘christianpielow.com’.

Serving as a guest writer for key publications helps build personal brand and get your name known to industry peers and executive recruiters. In addition, taking the time to write an article will refresh your written communication skills and the research will broaden your knowledge. So how do you make sure your work is published for others to see?

To ensure success, follow the action plan below!

1.       Know your audience

A senior executive’s network is an essential part of his or her career management plan, and is a very powerful, yet still underestimated, tool for job search
Whether in an active executive job search or developing an ongoing career management plan, senior executives should develop a solid network and build good relationships so they can best communicate their aims and goals to these useful contacts when in transition.

Many executives need a little help when deciding who to approach in networking for executive opportunities and how best to explain their situation, so read on for BlueSteps’ top tips:
1. Pick Three: There are MANY social networks online to choose from, I recommend picking three so you can manage them effectively. For job search, I recommend: LinkedIn, Twitter, and Facebook. Yes, I said Facebook.

Facebook’s fastest growing population is adults age 35 and older. They have 300 million users, 200 million members use Facebook primarily on their smart phones.

With LinkedIn, there are more than 300,000 recruiters as members.

2. Create a branded bio: Tell a story in your profile (bio). Don’t just list your resume information. Know that chemistry helps you land and KEEP a job. Likeability counts, so be interesting.
Bloomberg recently highlighted the increased number of social media courses featured in business school programs, including top schools such as Harvard and Columbia. Curriculum includes marketing to consumers through mediums such as twitter and facebook and the impact of social media upon global business.

Louise Kursmark, Principal of Best Impression Career Services, recently delivered an Executive Seminar designed exclusively for our BlueSteps members on the topic of how to ‘Unlock the Secrets of Networking Success’.


This informative session outlined a few key pieces of advice to bear in mind whilst networking to find your next executive job:
Quckly improve your LinkedIn profile with 5 key tips from Louise Kursmark, Director of BlueSteps Executive Career Services (BECS), for anyone wishing to leverage the power of their LinkedIn profile:

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