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Job search is moving online, jobs are posted online, employers use LinkedIn to conduct initial background checks, and recruiters scour the internet for their next prospect; how easy is it for recruiters to find you?

1.    Stop Consuming, Start Producing
Blogging technically isn’t as hard as people tend to think--simply log on to Blogger.com or Wordpress.com and set up a free account. Producing the content is where it may get trickier. You need to be committed to your blog to really reap the rewards, and it does take time to see results, but ultimately blogging can attract recruiters and job offers, as well as help you grow your network.

2.    Facebook Pages
In our era of email, LinkedIn, Twitter, and Skype, the face-to-face meeting is an opportunity not to squander. Amazing things happen from meeting face-to-face—no matter how digitally connected we are these days, in-person meetings are still the backbone of diplomacy and relationship building. Even though more organizations are using technology-enabled meetings such as video conferencing, certainly a must for the global or even cross-country office, most executives still prefer to meet face-to-face.

Ahead of the European Communication Summit on July 1st in Brussels, the organisers released an excellent newsletter issue on the importance of building a personal network and how to go about this during in-person networking opportunities. See below for their 15 point plan on how to prepare, execute and follow up during in-person networking events:

Before the event

1. Prepare the logistics
Make sure you carry enough cards for notes; consider using a system to organise them during the con­ference.
2. Plan your atten­dance in advance
Although I am one to embrace everything new, sometimes looking back to the basics can open one’s eyes. It can become pretty easy to miss fundamental elements of a process, those elements that really rarely change, when everything around you is changing all the time.

I spoke with a job seeker yesterday and talked through his career: Where he was and where he would like to go. Afterwards, I realized that even though he was going to use a lot of new tools and technology in his search, the basics were still the same.

In the old days, you often found your next career step by being recommended, being referred or being recognized. Your mentors usually had a lot to do with it. I don’t hear much about mentors these days but that’s another topic.

In this week's installment of the Ivy Exec blog spotlight we take a look at the top 3 articles from the last week. From maintaining a positive outlook to building and nurturing your network, take note of these expert tips:

1. Focus on the Upside


Replace the fear of failure with the fear of not knowing - the feeling of not knowing can be worse than failure. Keep the upside in your mind, planning for positive outcomes, but always be aware of possible negative outcomes and how to mitigate any consequences.

2. It’s Who They know!


In this week's installment of the Ivy Exec blog, we repost Bradford Agry's 'Ask Brad' section with information about the difference between LinkedIn and your resume, and how to approach groups during in-person networking. 

Q: What is the actual difference between my linkedIn profile and my resume? Can I use one for the other? If not, how should they be differently positioned?

If you’ve struggled to create that all-important profile for LinkedIn, these tips will help.
 
Don’t just paste in your resume/CV.A LinkedIn profile is not a resume. For example, the Summary section on your resume might be a nice concise presentation of your strongest qualifications, but on LinkedIn you have 2000 characters to fill with richer information in a more personal tone. In the Experience sections, you might not want reveal all the company details (numbers, customers, challenges, results, and more) that you include in your resume.
 
Use your resume/CV as the starting point for your LinkedIn profile, and edit and adapt as needed.
 
Here is a step by step guide to help you get started. Just remember to leave old fears of online (or offline) networking in the past, and always be open to help others!
  1.  Be Specific. Go to the Advanced People Search on LinkedIn. Either search by company name in the main keyword filter to target specific organizations or use job / industry titles to be more generalist. Select the industries relevant to you in the filter below and define the target geographical location. If the results returned are too general use more filters and keywords to further specify your search. The company tab on LinkedIn can also be very useful but is sometimes unreliable if employees have entered their company name incorrectly or the company page is not active.
     
LinkedIn - recognized as the #1 professional networking site and the executive recruiter's "passive database" - is an excellent tool for assisting you in your job search, managing your career and positioning yourself for top opportunities and yet it is a tool often under-utilized.
 
There is no doubt that executive recruiters or search consultants are the best source for top level executive jobs, and that building relationships with these professionals is an essential career management strategy. However, in every job search executive candidates should also be expanding their network and building relationships with other professionals in their industry, region or function.