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Executive Networking Online & In Person

If you’ve struggled to create that all-important profile for LinkedIn, these tips will help.
 
Don’t just paste in your resume/CV.A LinkedIn profile is not a resume. For example, the Summary section on your resume might be a nice concise presentation of your strongest qualifications, but on LinkedIn you have 2000 characters to fill with richer information in a more personal tone. In the Experience sections, you might not want reveal all the company details (numbers, customers, challenges, results, and more) that you include in your resume.
 
Use your resume/CV as the starting point for your LinkedIn profile, and edit and adapt as needed.
 
Here is a step by step guide to help you get started. Just remember to leave old fears of online (or offline) networking in the past, and always be open to help others!
  1.  Be Specific. Go to the Advanced People Search on LinkedIn. Either search by company name in the main keyword filter to target specific organizations or use job / industry titles to be more generalist. Select the industries relevant to you in the filter below and define the target geographical location. If the results returned are too general use more filters and keywords to further specify your search. The company tab on LinkedIn can also be very useful but is sometimes unreliable if employees have entered their company name incorrectly or the company page is not active.
     
LinkedIn - recognized as the #1 professional networking site and the executive recruiter's "passive database" - is an excellent tool for assisting you in your job search, managing your career and positioning yourself for top opportunities and yet it is a tool often under-utilized.
 
There is no doubt that executive recruiters or search consultants are the best source for top level executive jobs, and that building relationships with these professionals is an essential career management strategy. However, in every job search executive candidates should also be expanding their network and building relationships with other professionals in their industry, region or function.
Last year I landed over a dozen long and short-term projects that I never would have had a shot at if it weren’t for social media. By spending less than 15 minutes a day on an easy and fun strategy for building relationships, I was found by the people who needed someone with the type of expertise I possess. Through my profiles on LinkedIn, Facebook, and Twitter, I became top of mind and relevant to people all over the world without ever leaving my desk.
Blogging is a great way for senior executives to build their brand online, make connections with industry leaders and even attract attention from executive recruiters. But how do you go about it successfully and what should you write? Read this start up guide to find your niche and start building your online presence through blogging today.
  1. Domain name and subject
Before you begin building your website, you must choose a core subject and a domain name to match; a marketing blog could be called marketingdirectorblog.com or a manufacturing blog, manufactingceoblog.com. Providing your name is available, this is also a great option ‘christianpielow.com’.

Serving as a guest writer for key publications helps build personal brand and get your name known to industry peers and executive recruiters. In addition, taking the time to write an article will refresh your written communication skills and the research will broaden your knowledge. So how do you make sure your work is published for others to see?

To ensure success, follow the action plan below!

1.       Know your audience

A senior executive’s network is an essential part of his or her career management plan, and is a very powerful, yet still underestimated, tool for job search
Whether in an active executive job search or developing an ongoing career management plan, senior executives should develop a solid network and build good relationships so they can best communicate their aims and goals to these useful contacts when in transition.

Many executives need a little help when deciding who to approach in networking for executive opportunities and how best to explain their situation, so read on for BlueSteps’ top tips:
1. Pick Three: There are MANY social networks online to choose from, I recommend picking three so you can manage them effectively. For job search, I recommend: LinkedIn, Twitter, and Facebook. Yes, I said Facebook.

Facebook’s fastest growing population is adults age 35 and older. They have 300 million users, 200 million members use Facebook primarily on their smart phones.

With LinkedIn, there are more than 300,000 recruiters as members.

2. Create a branded bio: Tell a story in your profile (bio). Don’t just list your resume information. Know that chemistry helps you land and KEEP a job. Likeability counts, so be interesting.