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Although I am one to embrace everything new, sometimes looking back to the basics can open one’s eyes. It can become pretty easy to miss fundamental elements of a process, those elements that really rarely change, when everything around you is changing all the time.

I spoke with a job seeker yesterday and talked through his career: Where he was and where he would like to go. Afterwards, I realized that even though he was going to use a lot of new tools and technology in his search, the basics were still the same.

In the old days, you often found your next career step by being recommended, being referred or being recognized. Your mentors usually had a lot to do with it. I don’t hear much about mentors these days but that’s another topic.

In this week's installment of the Ivy Exec blog spotlight we take a look at the top 3 articles from the last week. From maintaining a positive outlook to building and nurturing your network, take note of these expert tips:

1. Focus on the Upside


Replace the fear of failure with the fear of not knowing - the feeling of not knowing can be worse than failure. Keep the upside in your mind, planning for positive outcomes, but always be aware of possible negative outcomes and how to mitigate any consequences.

2. It’s Who They know!


In this week's installment of the Ivy Exec blog, we repost Bradford Agry's 'Ask Brad' section with information about the difference between LinkedIn and your resume, and how to approach groups during in-person networking. 

Q: What is the actual difference between my linkedIn profile and my resume? Can I use one for the other? If not, how should they be differently positioned?

If you’ve struggled to create that all-important profile for LinkedIn, these tips will help.
 
Don’t just paste in your resume/CV.A LinkedIn profile is not a resume. For example, the Summary section on your resume might be a nice concise presentation of your strongest qualifications, but on LinkedIn you have 2000 characters to fill with richer information in a more personal tone. In the Experience sections, you might not want reveal all the company details (numbers, customers, challenges, results, and more) that you include in your resume.
 
Use your resume/CV as the starting point for your LinkedIn profile, and edit and adapt as needed.
 
Here is a step by step guide to help you get started. Just remember to leave old fears of online (or offline) networking in the past, and always be open to help others!
  1.  Be Specific. Go to the Advanced People Search on LinkedIn. Either search by company name in the main keyword filter to target specific organizations or use job / industry titles to be more generalist. Select the industries relevant to you in the filter below and define the target geographical location. If the results returned are too general use more filters and keywords to further specify your search. The company tab on LinkedIn can also be very useful but is sometimes unreliable if employees have entered their company name incorrectly or the company page is not active.
     
LinkedIn - recognized as the #1 professional networking site and the executive recruiter's "passive database" - is an excellent tool for assisting you in your job search, managing your career and positioning yourself for top opportunities and yet it is a tool often under-utilized.
 
There is no doubt that executive recruiters or search consultants are the best source for top level executive jobs, and that building relationships with these professionals is an essential career management strategy. However, in every job search executive candidates should also be expanding their network and building relationships with other professionals in their industry, region or function.
Last year I landed over a dozen long and short-term projects that I never would have had a shot at if it weren’t for social media. By spending less than 15 minutes a day on an easy and fun strategy for building relationships, I was found by the people who needed someone with the type of expertise I possess. Through my profiles on LinkedIn, Facebook, and Twitter, I became top of mind and relevant to people all over the world without ever leaving my desk.
Blogging is a great way for senior executives to build their brand online, make connections with industry leaders and even attract attention from executive recruiters. But how do you go about it successfully and what should you write? Read this start up guide to find your niche and start building your online presence through blogging today.
  1. Domain name and subject
Before you begin building your website, you must choose a core subject and a domain name to match; a marketing blog could be called marketingdirectorblog.com or a manufacturing blog, manufactingceoblog.com. Providing your name is available, this is also a great option ‘christianpielow.com’.