This month (January, 2013) LinkedIn announced they now have 200 million members worldwide. With LinkedIn’s influence on the business industry becoming more and more evident, it is increasingly apparent how important having the ‘perfect profile’ is, especially as a senior level executive.
The increase in LinkedIn members means an increase in competition for those actively or passively looking for jobs. More than 22 million Americans used social networks to find their most recent job opportunity. What are recruiters for senior level executive jobs looking for? How do they prioritize candidates based on their LinkedIn profile? How can senior level executives stand out and be selected as a candidate?
Recruiters and hiring decision makers routinely scour the Internet when they’re vetting executive candidates. Make sure you're monitoring your online footprint.

Here are a couple of tips to help you get started:
  • Set up a Google Alert for your name and Google will send you an email when your name is published online. It’s also a good idea to set up alerts for various relevant key word phrases, so you’ll be notified when others are writing about topics of interest to you.

Reputation.com CEO Michael Fertik recently appeared on CNBC to discuss the importance of managing your online reputation. BlueSteps members receive Reputation.com’s MyReputation Discovery for free. With BlueSteps and Reputation.com, you have the right tools to manage your executive career and your online reputation.


Executives, we all know (and if you don’t, it’s time to learn!) the importance these days of a visible online profile. It’s been said enough times that it may just be the sound bite cliché of our era—if you don’t exist online, you don’t exist. The reality is there is more than enough strong evidence to support this statement. Cliché or not, when it comes to a job search, raising your visibility, and maintaining a professional image—you have to be online or new opportunities can’t find you because they won’t know where to look.

Singapore is widely regarded as one of the most fast-paced and exciting cities in the world. The city has become a metropolitan hub for international business development. In a recent survey that the AESC conducted of senior executives working in Singapore, a question was asked as to why Singapore was so economically successful.  Respondents to the survey were allowed to enter in their own thoughts on this question, and some of the reasons given for Singapore’s success included:
  • Business friendly policies of the government
  • Political stability which has created economic growth
  • Singapore’s geographic location, and reputation as a safe place to do business
  • English speaking provides an advantage

It's not a secret that your network is one of your most important tools in your job search - be it at home or abroad. Those looking to build their career or find a job locally have the ability to attend local meetings and engage with people in person to build their network to support their goals.

However most people looking to build an international career or find work abroad don't have that luxury. Hence building your network online is a critical part of any international career acceleration or job search plan. This is why I am writing to share information with you about a top international online professional network you may not be aware of - Viadeo.

“It's all about people. It's about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people that are going to hire you.” - Mike Davidson, CEO of Newsvine

Most people interested in building an international career or business don't have the time or resources to network locally in all the markets they are targeting.

Hence online networking is the primary—and for some the only—way to expand one's connections outside their local area to support their global career or business goals.

Having a presence on certain networks can also help someone increase their visibility and enhance their online reputation in the right markets. This can be critical to attract opportunities in the areas of the world in which a person wants to work or do business.

Like it or not, we live in an electronic age where privacy is on the endangered species list, if not actually in the extinct category. That said, we can choose at least some aspects of our public presence. A key point in this regard is the online presence that is consciously claimed by executives and senior management individuals—or not claimed, as the case may be.

Networking is the exchange of information and the cultivation of productive and authentic relationships. Some people would rather go to the dentist than go to a networking meeting or event. Many avoid it altogether throughout their careers and find themselves in a bind when they are in a job search and aren’t connected to anyone who can help.