What is a strategic plan?
Type the words “Strategic Planning” into a search engine and you’ll find everything from strategic planning templates to “simplified strategic planning” and more. I’m all for simplicity but my experience is that a useful, and well thought out strategic plan isn’t simple and requires a great deal of critical thinking, market analysis, creativity, vision, and communication. It is a plan to improve a company through a three to five year period into the future with some stated goal(s) as part the overall plan. A good strategic plan with yearly updates keeps a company moving in the right direction.