Nothing ruins a good price, it's long been said, like poor service. Yet great service at a great price is often considered nothing more than good luck -- you must have stumbled upon the rare employee who didn't get the memo about ensuring mediocrity. Pity.
There's something baked into great companies that identifies their day-to-day behavior with their long term reputation. It's a central component of their brand...and what that brand represents to customers and, just as importantly, employees, investors, and partners. Good tends to breed better, and better is always more desirable, whether experiencing it as a customer or delivering it as an employee.