Advertising may pre-date “the world’s oldest profession.” After all, to attract a clientele, those practitioners first had to communicate their unique features and benefits and then convey how they differed from the nearby competition. Whether it’s an account that Gilgamesh, Sargon & Greenberg would have wanted is an open question but, today, thousands of years later, people still agree that sex sells...even if we don’t sell any actual sex – at least not publicly.