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BlueSteps recently hosted an #ExecCareer Chat on the topic of Executive Search and the CMO Position, featuring Tom Fuller, Managing Partner, Epsen Fuller Group.
 
Some of the questions asked included:

CIOs across the industry spectrum are being impacted by the immediate real-time world they find themselves in. This publication offers an organizational response toward maintaining system relevance in order to sustain their market position in a practical and cost effective manner.

The Environmental Reality

Social media is moving like a train with no brakes, providing a real time feedback mechanism for a multitude of companies. Consumers, both individual and corporate, now have multiple feedback forums. These forums can be used to tell others that, in an attempt to get to a live customer service representative, it takes seven automated screening prompts. After these prompts, you reach a live person who is likely from a developing country and is taught to respond to customer issues with only pre-prepared scripts.

The Legacy of Combined CIO/COO Roles

BlueSteps chats with Samuel Dergel, Executive Search Consultant at Stanton Chase International, who recently published Guide to CFO Success.

Samuel Dergel, Stanton Chase InternationalFirst of all, thank you for taking the time to speak with the AESC and BlueSteps about the CFO role and your new book, Guide to CFO Success. Can you tell us about the work you do at Stanton Chase International?
 

What does it take to become a successful Human Resources Executive? Did most of the top HR executives attain higher education beyond a Bachelor's Degree? How long did it take most of these executives to reach the senior level? How many companies did most senior-level executives work for before reaching the senior level?

Exceptional findings from a recent BlueSteps survey reveal that senior-level marketing executives are concerned about the impact new technologies have on the role of the Chief Marketing Officer (CMO). The survey demonstrated that many executives (68%) believe that their marketing teams are not equipped to handle the fast-paced changes in digital marketing; and as a result, those executives who learn how to adapt will be best positioned for new executive opportunities.

The role of the Chief Marketing Officer (CMO) changed rapidly over the last few years. This has been due to numerous factors including the emergence of new digital marketing channels and the recent focus on data-driven results. The 2013 Future of the CMO Role Survey was conducted to learn more about the current conditions for global executives in the senior marketing function.