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When choosing your career path, it is often said that one must choose between job satisfaction and salary, as it is impossible to achieve both. In times of economic uncertainty, many people are choosing careers based on salary alone, however, Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, now warns that this decision can have adverse effects.
 

Earlier today, BlueSteps hosted the #ExecCareer TweetChat featuring our expert BlueSteps Executive Career Services (BECS) panelists. Our expert career panelists, Barbara Safani and Stephen Van Vreede, provided very informative and useful answers for all in attendance.
 
If you missed it, catch up on all the excellent advice that was given in the Storyfy transcript below. Topics covered included:

Exceptional findings from a recent BlueSteps survey reveal that senior-level marketing executives are concerned about the impact new technologies have on the role of the Chief Marketing Officer (CMO). The survey demonstrated that many executives (68%) believe that their marketing teams are not equipped to handle the fast-paced changes in digital marketing; and as a result, those executives who learn how to adapt will be best positioned for new executive opportunities.

The results of the BlueSteps 2013 Executive Mobility Report discovered that the majority of senior-level executives are willing to make a career transition if the right opportunity came along. Peter Felix, President of the Association of Executive Search Consultants and BlueSteps.com, commented, “Rapid changes in technology and big data is impacting every sector.

The role of the Chief Marketing Officer (CMO) changed rapidly over the last few years. This has been due to numerous factors including the emergence of new digital marketing channels and the recent focus on data-driven results. The 2013 Future of the CMO Role Survey was conducted to learn more about the current conditions for global executives in the senior marketing function.

Widening the net just might catch a “Purple Squirrel”
A Job Seeker’s Perspective on Executive Job Search

Many global professionals and executives would describe themselves as busy. Especially those that are very career oriented. Some would say too busy to work on their online profile or reputation on an ongoing basis – or at all.
 
But as I tell my clients, not having time does not change the reality of today's digital and globalized marketplace. A strong online profile or reputation is critical to optimizing your chances of landing a new position. Especially given the competition for top jobs globally.

 
Blogs are a powerful tool in building your online reputation
Companies typically don’t intend to discriminate, but if they have doubts, they may use age as the factor that screens you out. Your job as the candidate is to leave the impression that there is no one more qualified for the job than you. Whether you are young and have risen quickly in your career, or you’re older with a long record of success, here are some strategies you can use during your next executive job search.

Your Executive Resume or CV

LinkedIn has rapidly grown into the dominant online network for professionals. It’s a venue for you to be found by executive recruiters and potential employers, a great way for you to extend your professional network, and the perfect forum for building your online visibility and showcasing your expertise.
 
It’s essential to make your LinkedIn profile as powerful, professional, and distinctive as possible. If yours is incomplete, weak, or simply a reiteration of your executive resume/CV, use these tips to make sure your profile is helping, not hurting, your career transition:
 
1. Make it personal:

Executives often ask us how BlueSteps could be helpful to their career management strategy. The short answer is that a BlueSteps membership should be seen as part of your long-term executive career management strategy, not a quick fix. You’ll still want to network in person, maintain public profiles on LinkedIn, and try to get published or invited to speaking engagements as much as possible to present yourself as an expert in your industry. However, BlueSteps will instantly give you the information and tools you need to confidentially network with executive recruiters and kick start your executive job search.