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Executive Job Search & Career Transitions

The role of the Chief Marketing Officer (CMO) changed rapidly over the last few years. This has been due to numerous factors including the emergence of new digital marketing channels and the recent focus on data-driven results. The 2013 Future of the CMO Role Survey was conducted to learn more about the current conditions for global executives in the senior marketing function.

Widening the net just might catch a “Purple Squirrel”
A Job Seeker’s Perspective on Executive Job Search

Many global professionals and executives would describe themselves as busy. Especially those that are very career oriented. Some would say too busy to work on their online profile or reputation on an ongoing basis – or at all.
 
But as I tell my clients, not having time does not change the reality of today's digital and globalized marketplace. A strong online profile or reputation is critical to optimizing your chances of landing a new position. Especially given the competition for top jobs globally.

 
Blogs are a powerful tool in building your online reputation
Companies typically don’t intend to discriminate, but if they have doubts, they may use age as the factor that screens you out. Your job as the candidate is to leave the impression that there is no one more qualified for the job than you. Whether you are young and have risen quickly in your career, or you’re older with a long record of success, here are some strategies you can use during your next executive job search.

Your Executive Resume or CV

LinkedIn has rapidly grown into the dominant online network for professionals. It’s a venue for you to be found by executive recruiters and potential employers, a great way for you to extend your professional network, and the perfect forum for building your online visibility and showcasing your expertise.
 
It’s essential to make your LinkedIn profile as powerful, professional, and distinctive as possible. If yours is incomplete, weak, or simply a reiteration of your executive resume/CV, use these tips to make sure your profile is helping, not hurting, your career transition:
 
1. Make it personal:

Executives often ask us how BlueSteps could be helpful to their career management strategy. The short answer is that a BlueSteps membership should be seen as part of your long-term executive career management strategy, not a quick fix. You’ll still want to network in person, maintain public profiles on LinkedIn, and try to get published or invited to speaking engagements as much as possible to present yourself as an expert in your industry. However, BlueSteps will instantly give you the information and tools you need to confidentially network with executive recruiters and kick start your executive job search.

Keywords are critical to your career transition and executive job search strategy. You must clearly illustrate your transferable skills within each position of interest. Review the job posting and select the keywords relevant to that position to maximize your keyword hits in scanning systems and upon review of executive recruiters, HR representatives, or hiring executives.
 
Utilize the following four tips to improve your career transition and executive job search strategy through keywords.
 

Whether you are already a Chief Technology Officer, or aspiring to become one, it is important to understand how an executive job search works for a tech position and the forecasts for the future of these positions. What opportunities, threats and risks face the technology industry?
 
All businesses, no matter the size, industry or corporate model, have been affected by the constant, rapid changes of the digital world and its impact on business. As an aspiring CTO/CIO, or as an already established CTO/CIO, this constant change is particularly relevant. It is paramount that you are up-to date with the latest innovations and certainly looking beyond these to embrace your own innovative ideas to share.
 

The opportunities for executive career transition have not diminished, regardless of what you have read in the media.  As the world shrinks and industries converge, a systematic approach to identifying opportunities can yield the best results. Based on my experiences over the years and seeing several senior executives make successful transitions, here’s an overview of five options that are available for executives seeking a career transition:

New Survey Shows that 62% of executives expect to remain in their current industry for the next four years or more, while 38% expect to be in a new industry within three years.