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Read these BlueSteps Executive Search blog articles for the latest tips that will help improve your executive resume and your brand.

Building a strong personal brand is a process which helps others recognize your key skills and appreciate your worth. Providing you follow the fundamentals of personal branding, your chances for a promotion or to be considered for a new executive job will be greatly improved. Read on to learn these fundamentals and begin communicating your true value to those who count:
 
Fundamentals of Branding
 
Self-knowledge is the key to personal branding, creating marketing documents such as CVs/Resumes, and excelling during networking and executive job interviews. One key way strengthen your brand and increase your self-knowledge (and self-worth) is to look back at all your previous employers and create ‘an inventory of the initiatives you have undertaken that have paid off’ (Driving the Career Highway, 2007). 

Look beyond the traditional key points you extracted from your CV/resume. As professionals we have learned to economise our experiences to fit on one or two pages, yet as we move forward, the many other positive initiatives and achievements surrounding these key points become distant, unrecalled memories.

Dig deep

Phil Rosenberg makes a great point in a recent Ivy Exec blog post regarding the content of executive CVs / Resumes. He states that despite managers widely recognizing they are attracted to results-driven documents, demonstrating a proven track record of solving problems and seizing opportunities, they fail to implement the same style in their own documents.

1. Education – While most business and popular publications are likely to be translated into English, journals and books covering specific areas of knowledge are unlikely to withstand the costs of professional translation. Being able to gain knowledge from a larger pool of experts will benefit you hugely – and reading in a new language is often considered the easiest step. In addition, with the current focus of blogging and social media, you will have the opportunity to learn from a wider circle of peers, seeking and discussing information across continents.
Are you hiding your talents?

In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper.

They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next opportunity or promotion, but no-one has even shown them how to do it - authentically.

This was their dilemma. How to brag without appearing brash, arrogant or just plain big headed?

Your executive resume or CV is an integral part of your career management and executive job search strategy, and often helps a search consultant, executive recruiter or hiring manager form their first impression of you. We asked researchers at AESC member executive search firms to explain the process they go through when reviewing resumes/CVs, the questions they ask executives after reviewing these documents, and what creates a red flag when sourcing candidates.

Executive Question - Cover Letters

With so many Executive Search firms and so many recruitment and job sites offering advice on "how to write the perfect cover letter", it is difficult to really gauge just what the core fundamental rules of writing a cover letter are, particularly when there is so much conflicting evidence. What is the advice of the AESC, and those experts who consult Bluesteps members?

Ask The Expert

October: Executive Search Fees
This Month's Career Expert: Liz Rubin

Liz Rubin - Executive Search Expert
Elizabeth Rubin,
Career Advisor


Liz Rubin has 20 years of professional experience in the areas of Executive Search, Government, Mental Health Counseling and Career