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When discussing cultural differences, we tend to think in terms of national culture. Culture, however, goes beyond nationality and is referred to as “the pattern of beliefs, behaviors, and values maintained by groups of interacting people.” (Milton J. Bennett, Ph.D). This implies that there are several types of culture: regional, gender, religion, professional, corporate and generational.

Social selling – is a sales approach focused on the use of social media to identify prospects, develop and build relationships and, eventually, close a sale.

But can social selling get you closer to your career goal?  We believe that the principals of social selling are applicable to any executive job search strategy, making you simultaneously the sales person and “the product/ brand”.

With social recruiting at the center of any hiring process, your online presence has become more important than ever. That is why you shouldn’t leave anything to chance and take advantage of the social selling practices to reach your next executive position. Here’s how:

 

1. Build a strong, professional brand

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