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Ashton Ward, managing partner of AESC member firm Eton Bridge Partners, believes that culture within a business is the key to success.

Directing the strategy and satisfying shareholders are essential responsibilities of any CEO, however in my experience the culture, driven by the right values and behaviors should be at the top of the list.

“Clients do not come first. Employees come first. Look after your employees and they will look after your clients.” Richard Branson.

Change cultures through changing behaviors

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