Aug 18 2013
LinkedIn's most powerful and underutilized tool:
Discussion groups are a simple way for even the busiest executive to increase his or her visibility and brand presence. If you are willing to commit just 15 minutes a day, you will see how this strategy can expand your online presence, while also increasing your network.
So how do you optimize the strategy? Simply join one or more groups where you are most likely to find other thought leaders within your industry. Commit 15 minutes per day to spending time reviewing the discussion threads, but more importantly, take the initiative to respond to discussion points and start new discussions on topics of interest that reference subjects where you can share your expertise. Each time you share information or respond, even to "like" a discussion point, your name and branding statement or title is blast to your network. With repeated interaction, your network gets the perception that you are clearly an expert in your field. To be sure your messages are perceived by your network, be sure your privacy setting for "activity broadcasts" is turned on and that you reach out to include in your network the people who can best help you. This would include executive search consultants and high level executives at the companies you are interested in and that would see your experience as complementary to their organization.
Update your LinkedIn activity status:
Another strategy to enhance your visibility on LinkedIn is to update your activity field on a regular basis. When you attend a workshop or are delivering a presentation, post it to your network in the activity section at the top of your profile, then "share" it with your network.
Share relevant articles on LinkedIn and other social media sites:
An excellent complementary activity is to go to blogs or articles shared by individuals within LinkedIn group discussions. When you go there, share the article with your LinkedIn network, as well as on Facebook and Twitter for even more exposure. By sharing information, you associate yourself with a particular industry and/or area of expertise and you increase your likelihood of being "found" by executive recruiters or hiring managers who are looking for a successful candidate or thought leader within your field.
All of these strategies are excellent ways to increase your public visibility and demonstrate your value to those in your network, as well as executive recruiters and hiring managers that are always looking for fresh talent and seasoned industry executives. By using LinkedIn consistently, you will reinforce your unique value proposition and provide an opportunity for your network to easily view your branded summary, credentials, endorsements and recommendations which will position you to land your ideal executive career position.
This article was written by Julianne Franke, career coach with BlueSteps Executive Career Services (BECS). Julianne is an Executive Coach and Master Resume Writer with 17+ years of experience in executive career management. In addition to her executive coaching practice, Julianne has facilitated successful career transitions of international candidates and expats/repats both inbound to the US and outbound in Eastern and Western Europe, the Middle East, Latin America and Asia (Hong Kong, Tokyo, Shanghai, Singapore). Julianne's experience includes training and mentoring career coaches in the US as well as internationally. Her credentials include certifications in executive coaching, leadership development, life and career coaching, life blueprint discovery, job search strategy, social media and online identity, personal branding, and executive resume writing. Her resumes have been featured in major industry publications.
Connect with Julianne and other coaches and resume writers at BlueSteps Executive Career Services (BECS) for your career management needs.
BlueSteps is the exclusive service of the AESC that puts senior executives on the radar screen of over 8,000 executive search professionals in more than 75 countries. Be visible, and be considered for up to 75,000 opportunities handled by AESC search firms every year. Find out more.
The Ultimate Executive Career Guide: Connecting with Executive Search
As a senior-level executive, you can use this guide to:
- Learn about executive search and how it differs from other forms of recruiting
- Discover the best ways to connect with executive search professionals
- Understand how the search process works
- Implement strategies that will help you become visible to the search community
- And more!