Leveraging LinkedIn Analytics to Boost Your Visibility

LinkedIn has now made vast improvements to its increasingly popular Who’s Viewed Your Profile feature, helping users analyze their results and work towards increasing their visibility in specific areas and industries. LinkedIn has reported that nearly 80% of job candidates are found through networking today, so there has never been a better time to start building your own network!
Main Changes and How to Utilize Them:
1. What industries is my profile being viewed from?
With LinkedIn’s new feature, you now know not only how many people are viewing your profile, but the industry they are in and the company they work for. This makes it even easy to work out if your profile is getting the attention from the right people. If your LinkedIn profile is not being viewed by people in your industry, it might be time to reassess the keywords that you are using on your page for maximum impact.
2. What led them to my profile? What keywords did they use?
By knowing the exact keywords that are creating results and those which are not, LinkedIn is giving you the tools to alter your profile to regenerate the results you desire.
3. Where are my viewers based?
If you are attempting to find work or make connections in a certain area, you are now able to track where your viewers are based.
4. How can I become more visible to those who matter?
In order to further assist you in creating your perfect profile, LinkedIn has also added personalized hints and tips to help you on your way. This includes new features such as suggestions for professional groups you can join in your field, the parts of your profile that still need updating and also sharing industry relevant articles and news.
5. How do I compare to my peers?
There is also a new ‘How you rank for profile view’ tool in this section which allows members to see how they compare with others in their network. You can now peruse a hierarchical list of most popular profiles in your network, giving you inspiration on how to increase your own viewership. LinkedIn is your PUBLIC profile, critical for your personal brand, and BlueSteps is your PRIVATE profile for discreetly connecting with executive recruiters at top search firms. As an executive - it's important you have both.
To gain a further insight into LinkedIn and how to use your profile to attract new opportunities, download the podcast recording of our recent BlueSteps webinar, Advanced LinkedIn: Creating a Distinctive Executive Profile, which took place on July 16, 2014. To view this recording and the full BlueSteps Podcast Library, login or join BlueSteps today!

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About the author

This article was written by Lisa Marsh, Marketing Manager at the Association of Executive Search and Leadership Consultants (AESC).

About the Association of Executive Search and Leadership Consultants

Since 1959, the AESC has set the standard for quality and ethics in executive search and leadership consulting worldwide. Because AESC members must commit and adhere to the AESC's industry and government recognized Code of Ethics and Professional Practice Guidelines, clients can be assured that AESC members are able to serve as trusted advisors for their most important engagements. As the voice for executive search and leadership consulting worldwide, today the AESC is comprised of more than 350 member firms, representing 8,000 executive search professionals in 75 countries. To learn more about the AESC and its membership, visit www.aesc.org.

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