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Elements of an Impactful Executive Bio

Executive bios can be a great way to reinforce your executive brand, provide executive search consultants and potential employers with further information about yourself, and reflect on what you have accomplished in your career to date.

They are also a useful opportunity to go beyond the facts that are quoted in your resume/CV and inject some personality into your career story, enabling recruiters and future employers to connect with you on a human level and envision you within a potential new role.

executive_bio_writingTypically around 100-150 words, an executive bio should be succinct, with captivating and compelling information in an easy-to-read format. Most executive bios tend to include the following six sections: current responsibilities, previous experience, industry honors, community and industry involvement, education, and family/hobbies.

1. Current Responsibilities

In your opening paragraph, you need to outline your current roles and responsibilities in a way that will capture the attention and interest of your audience. Start with a clear branding statement which encapsulates what makes you unique. Be sure to highlight your value proposition, key accomplishments and expertise throughout this section.

2. Previous Experience

Aside from what you do in your current role, it is important that your audience don’t lose sight of what you have accomplished in your previous roles too. Use this section to explain your past achievements, both inside and outside of the prior organization. Remember, you can also use hyperlinks and supporting data to provide the audience with more information on these. You should integrate statistics and measurable successes throughout.

3. Industry Honors

If you have been recognized in your field of work, by way of awards, honorary degrees, or in alternative ways, this is the section where you can elaborate on them and make sure that they are known to the reader. You can also use this section to include details of any board positions, press interviews, or published works.

4. Community and Industry Involvement

Alongside their busy work schedules, many executives volunteer their time for the benefit of worthy causes. This can help to demonstrate leadership qualities, personal strengths, and passions outside of the office environment and can be integral to a successful executive bio.

5. Education

Like with any career marketing document, it is important to include details of your educational background and qualifications. Be sure to include not only where you went to school, but also your academic honors, certificates, and other work related training courses.

6. Family and Hobbies

Once you have provided the reader with your career story, at the end of an executive bio, many executives choose to wrap-up with information that will make them more personable, such as mentioning their spouse and/or children. This will highlight to the audience that you have a successful work/life balance. Discussing other hobbies and other leisure activities can have the same effect.

For more information about how to write the perfect executive bio, along with further information about creating your own executive personal branding strategy, click here to register for our upcoming webinar.

The Ultimate Executive Career Guide: Resumes/CVs, LinkedIn Profiles, and More

As a senior-level executive, you can use this guide to:

- Learn how to write a resume/CV
- Discover the elements of a successful LinkedIn profile
- Create your executive biography
- Produce an effective cover letter/e-note
- And more!

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About the author

This article was written by Lisa Marsh, Marketing Manager at the Association of Executive Search and Leadership Consultants (AESC).
 

About the Association of Executive Search and Leadership Consultants

Since 1959, the AESC has set the standard for quality and ethics in executive search and leadership consulting worldwide. Because AESC members must commit and adhere to the AESC's industry and government recognized Code of Ethics and Professional Practice Guidelines, clients can be assured that AESC members are able to serve as trusted advisors for their most important engagements. As the voice for executive search and leadership consulting worldwide, today the AESC is comprised of more than 350 member firms, representing 8,000 executive search professionals in 75 countries. To learn more about the AESC and its membership, visit www.aesc.org.

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