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Digitalization has Transformed the Role of the Chief Marketing Officer: Are You Prepared?

Exceptional findings from a recent BlueSteps survey reveal that senior-level marketing executives are concerned about the impact new technologies have on the role of the Chief Marketing Officer (CMO). The survey demonstrated that many executives (68%) believe that their marketing teams are not equipped to handle the fast-paced changes in digital marketing; and as a result, those executives who learn how to adapt will be best positioned for new executive opportunities.


This recent trend has resulted in many CMOs turning to educational executive seminars and training to prepare their future career management strategies and keep ahead of the competition. With over 23-32% of those surveyed believing their social media and email marketing channels to be weak, it is clear that marketing departments need to adapt quickly.

The role of Chief Marketing Officer has already changed so much in recent years, leading many marketing executives to ponder the future of the CMO position. One marketing executive commented in the BlueSteps survey, “Marketing will increasingly act upon narrower target groups with a wide array of techniques and programs. The marketing plans will become more fragmented and coordination, funding, key metric definition and evaluation will become more complex.”

As a result of the fast-paced changes to the CMO role, BlueSteps has created a tailored executive seminar aimed to meet the concerns of marketing executives and aspiring marketing chiefs. This executive seminar will allow senior marketing executives to learn more about the CMO role from an expert panel of senior executive search consultants. Register or find out more.


About BlueSteps
BlueSteps is an online career management service for senior executives. As an exclusive service of the Association of Executive Search Consultants (AESC), BlueSteps enables senior executives to be visible to more than 8,000 AESC member executive search professionals who use BlueSteps to locate candidates. BlueSteps also offers a full suite of career management tools and resources specifically for senior-level executives. For more information, please visit BlueSteps.com.

Complimentary Webinar Recording - Advancing Your Career: Executive Search

This webinar covered:

- How to appropriately contact and stay in touch with executive search firms

- How to make yourself more visible to researchers and executive search consultants

- What executive search firms are looking for in a candidate

- Where the greatest demands and job opportunities are for executives in 2016

- And more...

Download Now!

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About BlueSteps

BlueSteps optimizes your visibility to top executive search firms and positions you for the best executive jobs.


As a member of BlueSteps, your career details will be confidentially provided to hundreds of the world’s leading retained executive search firms, all vetted members of the Association of Executive Search and Leadership Consultants in over 75 countries.  Benefits include:

  • Confidential, lifetime career profile searchable by over 9,000 AESC member executive search consultants
  • Access to hundreds of executive jobs for which search firms are actively recruiting
  • Exclusive International directory that allows you to network with a targeted list of recruiters
  • Complimentary career review with expert advisors
  • Helpful podcasts and exclusive articles on a wide range of executive career-level topics

Click here to become a member today >>

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