Apr 18 2011
Don’t just paste in your resume/CV.A LinkedIn profile is not a resume. For example, the Summary section on your resume might be a nice concise presentation of your strongest qualifications, but on LinkedIn you have 2000 characters to fill with richer information in a more personal tone. In the Experience sections, you might not want reveal all the company details (numbers, customers, challenges, results, and more) that you include in your resume.
Use your resume/CV as the starting point for your LinkedIn profile, and edit and adapt as needed.
Write for short attention spans.In our fast-paced multimedia culture, it’s rare that someone sits down to thoroughly read a website, online article, or – in this case – LinkedIn profile. Instead, we skim. We quickly glance from item to item in hopes of picking up relevant information. Keep this in mind when creating your profile. Write in short sentences, short paragraphs, short sections.
Write tight and break up your text!
Load with keywords.Keywords are the terms that recruiters, employers, and network contacts use to find people. The Specialties section of your LinkedIn profile is a great place to dump any and all keywords that are appropriate to you and your career. Keywords located in other sections of your profile will also be found in a keyword search, so take the time to research and include the terms that will help the right people find you.
Keywords enable you to be found … and isn’t that why you’re on LinkedIn in the first place?
About our Expert:
Louise Kursmark is one of the leading resume writers in the US and works exclusively with senior-level executives in career transition. She is the author of 20 books on resume writing, interviewing, and job search and was the first person world-wide to earn the prestigious "Master Resume Writer" credential. Ina ddition, Louise trains and educates other career professional as co-founder and director of the Resume Writing Academy and the annual Career Thought Leaders Conference. She also directs the Executive Career Management Solutions service provided to BlueSteps members.
The Ultimate Executive Career Guide: In-Person and Social Media Networking
As a senior-level executive, you can use this guide to: